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MANNA
The E-Newsletter of the Alliance for Sustainability

Making sustainability a reality worldwide through support of ecologically sound, economically viable, socially just & humane initiatives on a personal, organizational & planetary level.

January 16, 2001

The significant problems we face cannot be solved at the same level of thinking we used when we created them. -- Albert Einstein

In this issue of MANNA...

We'd Like Your Support
if sustainability is important to you & you like what the Alliance is working for. We hope you will become part of our family through a free or contributing membership. As a Contributing Member you'll make a real difference & receive significant discounts on our publications, all Alliance-sponsored events & Natural Step Seminars. Simply fill out our on-line membership form at www.mtn.org/iasa/join.htm. Or contact us at iasa@mtn.org. We also hope you'll support our efforts by sharing this with others.

Injustice anywhere is a threat against justice everywhere. -- Dr. Martin Luther King, Jr.

Take Action!
Prevent Untreatable Diseases
From the Union of Concerned Scientists (www.ucsusa.org)

The Union of Concerned Scientists (UCS) reports that 24.6 million pounds -- roughly 70 percent of all antibiotic drugs -- are fed to healthy cows, pigs, & chickens annually for nontherapeutic purposes such as growth promotion. By their calculations the amount & total share of antibiotics used in livestock dwarf the 17.8 million pounds recently reported by industry for all agricultural use of antibiotics.

Research has shown that bacteria can quickly develop resistance to drugs administered in low dosages. As bacteria become resistant to antibiotics doctors have fewer tools to combat the diseases they cause.

Can diseases become untreatable? The Centers for Disease Control & Prevention consider the widespread use of antibiotics in animal agriculture to be the principal cause of growing antibiotic resistance in food-borne bacteria like salmonella & campylobacter.

The simple message is -- we must act now to prevent the emergence of untreatable human diseases.

Visit UCS's web site (www.ucsusa.org) to send an e-mail or fax to the Commissioner of the Food & Drug Administration calling for a ban on all growth-promoting uses of antibiotics.

Adults are always asking little kids what they want to be when they grow up because they are trying to get ideas. -- Paula Poundstone

Urge the FDA to Test & Label Genetically Modified Organisms (GMOs) GMOs can be found in everything from soda pop to cereal these days. The disturbing part is that they have not been tested for their long-term effects on human health. Scares like the Taco Bell shell recall -- corn taco shells containing a genetically engineered protein that the EPA says is only fit for animal consumption -- bring the point home.

The GMO industry continues to fight mounting consumer pressure in the US & abroad saying their products are just as safe as normal foods. If this is true, one wonders why they so flatly refuse to put them to the test.

There is something we can do! The FDA is currently in the process of developing a proposal for how to deal with GMOs in food. Tell them that you want GMOs to be tested before reaching your table & that labeling should be mandatory. It takes just a few seconds to send a prewritten e-mail at the Genetically Engineered Food Alert web site (www.gefoodalert.org).

It is not for you to complete the task, but you must begin it. -- The Talmud

Resource of the Month
Gold & Green 2000
From the Institute for Southern Studies (www.southernstudies.org)

States with the highest environmental standards also boast the best economic performance, finds Gold & Green 2000, a new report from the Institute for Southern Studies.

The study ranks states on 20 "gold" economic & 20 "green" environmental indicators to provide a telling snapshot that diffuses the "jobs versus the environment" myth:

  • Seven states rank in the top 15 for both economic & environmental health. Vermont, Rhode Island & Minnesota rank in the top six on both lists. Other "top performers" on both scales are Colorado, Maryland, Maine, & Wisconsin.
  • Conversely, 10 states – mostly in the South – are among the worst 15 on both lists. For example, Louisiana ranks 48th on economic performance & 50th on the environment. Others in the cellar are: Alabama, Texas, Tennessee, Mississippi, Indiana, Arkansas, West Virginia, Kentucky, & South Carolina.

The report is an updated version of a similar study authored by the Institute in 1994. The original "Gold & Green" had similar findings, & comparisons of the 1994 & 2000 studies offer a useful yardstick for gauging which states are improving – or falling behind – on their environmental & economic records. For example:

  • While there was some jockeying among "bottom performers" – those ranking near the bottom on both environmental & economic scales – since the 1994 edition of the study, only two states managed to escape from the bottom of the barrel in 2000: Ohio & Oklahoma.
  • Since 1994, the list of environmental & economic "top performers" has seen more turnover, with Rhode Island & Maine adding themselves to the honor role. While New Hampshire & Massachusetts continue to post strong economic numbers, greater environmental threats removed them from the top of the list. Similarly, the strong environmental records of Hawaii & Oregon could not offset these states’ sub-par economic performance.

See the Institute for Southern Studies' web site for the full report & for data on your state (www.southernstudies.org).

You know you're addicted to the Internet when…
You refer to going to the bathroom as downloading.
You start introducing yourself as "Jim at I-I-Net dot net."
You check your mail. It says "no new messages." So you check it again.

Personal Sustainability
The Right Amount
by Alan AtKisson

My friend from Sweden has two towels. Actually she has three, but the third she uses only for travel. When the bathroom towels are dirty, she washes them. When they wear out, she buys two more -- & very good ones, so they'll last a long time.

"Why do I need more than two?" she says. "Det är lagom."

What she said in Swedish does not exactly translate to "This is enough." The word "lagom" -- pronounced melodically, the "la" a falling tone, the "gom" (rhymes with "home") a shorter syllable that's right back up where the "la" started -- means something like, "exactly the right amount."

What a delight to learn this word! When it comes to thinking about responses to over-consumption & consumerism, we are stuck, in English, with far less pleasing words. "Enough" sounds to most American ears as though it had the word "barely" just in front of it. For some reason, "enough" never sounds like ... enough. "Balance" sounds difficult; I'm always losing mine. "Sufficiency" carries the whiff of technical economic jargon. Even "simplicity," the current fad-word-of-the-moment in some marketing circles, tends to appeal only to those folks with either a moral commitment or a serious case of overwhelm.

We need a concept for thinking about how much, in terms of stuff, is the right amount -- & the Swedes have given us a word for it. The concept of "lagom" can be applied to everything from cake to carbon dioxide emissions. What is "lagom" for chocolate cake? For me, it's usually a little bit more than "enough." But what's "lagom" for CO2? Only as much as the ecosystems of the Earth can reabsorb, & no more. "Lagom" allows for more than enough -- but it still sets limits.

What if our society were organized around the concept of "lagom"? Not that Sweden is organized that way; although my friend is hardly an extremist, she is a more enthusiastic "lagom"-ist than many of her fellow Swedes. (Imagine the Vikings taking only "lagom" when they plundered!) & most Americans would have trouble just pronouncing it. But I have developed a small fascination with this word, because it has an attractive quality that "enough," "sufficient," & even "simple" often lack.

Most people in the world do not want enough. They want more. They certainly want more than the bare minimum, & research suggests they want more than those around them. This desire for more seems to be deeply wired in the human organism. We developed over millennia in hostile environments, both natural & social. To have more than we need has always been our first defense against the vagaries of an uncertain future. Hoarding is the first act of those who believe themselves to be in the path of a storm (or a marauding army of plundering Vikings, for that matter).

So while there will always be those of us who love the idea of "enough-ness" & "voluntary simplicity," it seems likely that such concepts will never quite be ... well ... enough to transform the masses of humanity (or the marauding army of corporations vying to fill their houses with stuff, in a kind of reverse-plunder operation).

To read this article in its entirety, go to our web site: www.mtn.org/iasa/rightamount.html.

Alan AtKisson is the author of Believing Cassandra: An Optimist Looks at a Pessimist’s World. He is president of AtKisson & Associates, Inc., a consulting firm focused on accelerating sustainable development. He is also a Senior Fellow with the independent policy institute Redefining Progress, & formerly its program & executive director. Mr. AtKisson is a member of the board of directors of the Center for a New American Dream.

This article is distributed courtesy the Center for a New American Dream's Syndicated Column Service. For more information about the Center, click on www.newdream.org, or call (877) 68-DREAM.

Sometimes, things don’t translate quite as intended. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux." Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhea."

Spirituality & Sustainability
The Creation of Two Exciting Centers

Since 1983, the Alliance for Sustainability has been working to create a healthy future for the Earth & all of its inhabitants. We have always felt that spirituality is an important part of sustainability, which has been inspired by our original, 16-year home in the Newman Center at the University of Minnesota and our present home in the Hillel Center at the University of Minnesota. Although we have had no formal tie to either, we have addressed the connection between spirituality and sustainability through various writings and numerous presentations around the country to a range of audiences, from Christian and Jewish to farmers and business leaders.

Since we’ve been in the Hillel Center we have expanded our efforts in this area and offered a range of programs regarding Judaism, the environment & sustainability. Our goal is to create both a Center for Judaism and Sustainability as well as a Center for Spirituality and Sustainability that can offer resources and programs to address the needs of people of all spiritual paths in helping to create a sustainable future.

We have been collecting books, articles, tapes & more for our Resource Center. We also began a set of web pages dedicated to Judaism & Sustainability (www.mtn.org/iasa/judaism.htm) and will soon begin one on Spirituality and Sustainability. In the future, we hope to expand the web presence and include other resources such as new publications, educational events, travel tours to Israel & more.

We look forward to hearing your thoughts and ideas & hope that you will get involved and share any resources you think might be of interest. Please let us know at tgips@mtn.org.

In this regard, we are co-sponsoring three upcoming events. The first will be a Community Meeting on Judaism and the Environment from 7:30-9 pm January 29 at the Minneapolis Jewish Community Center. This will be an opportunity for the Jewish community to get to know each other over delicious eco-kosher, organic refreshments, learn about existing environmental activities in the Jewish community, share visions of what we’d like to create, and discuss what steps we can take to make them a reality.

In honor of Tu Bishvat (The Jewish New Year of the Trees that has become the major Jewish environmental holiday), there will be an Eco-Sabbath Celebration and Eco-Kosher, Organic Vegetarian Potluck at Shir HaNeshamah ("Song of the Soul") Jewish Renewal Minyan from 6:30-9:30pm Friday, Feb 2 in the Twin Cities Friends Meeting House, 1725 Grand Avenue in St. Paul. The hotline is 612-794-7146.

On Sat, Feb 3 there will also be a 9:30-11 am Tu Bishvat and Judaism and the Environment Study Session and Discussion, 11-noon Eco-Sabbath Service and Eco-Kosher, Organic Vegetarian Kiddush at Mayim Rabim Jewish Reconstructionist Congregation in the Friends Meeting House, 44th and York in Minneapolis. The hotline is 612-922-5983.

For more information about these events & the Centers, please contact the Alliance at 612-331-1099 or iasa@mtn.org. Or contact Terry Gips at 612-374-4765 or tgips@mtn.org. You can also see the listings on our events page online (www.mtn.org/iasa/events.htm).

We have not inherited the Earth from our fathers, we are borrowing it from our children. -- Lester Brown

Organizational Sustainability
Greening Your Business
From Environmental Building News, October 2000

Builder John Abrams of Martha's Vineyard tells one of his favorite stories:

A woman approaches Gandhi to seek help with her son's addiction to sweets. He listens to her concerns but does not meet with the child. Over the following weeks she asks him several more times for help. Each time he gently holds off. Finally, after many weeks & frequent requests, he meets with her son & miraculously solves his problem. The woman is very pleased but asks Gandhi why he took so long to work with her son. Gandhi calmly replies, "I had to solve my own sugar habit before I could approach your son."

Abrams is convinced that to create truly green buildings & run a socially responsible business, a company has to "walk the talk." When he speaks to groups, rather than telling others how they should run their businesses, he humbly describes his own business, South Mountain Company. He describes his experiences in guiding it - not only to design & build environmentally responsible houses - but also in how the business is run.

This article looks at how design & construction companies can incorporate environmental & social responsibility into operations. Every company can look at how it operates internally to practice sustainability. By implementing our own green business practices, we learn a tremendous amount, we gain credibility in the eyes of our clients, we realize the environmental & health benefits we try to create for others, & we play our own important part in the shift toward sustainability.

We will profile several design & construction companies to see what they are doing to green their operations. A checklist of green business strategies is at the end of the article.

This article appears on the Sustainable Business web site at www.sustainablebusiness.com/html/insider/october00/greening.cfm. Visit the link to read the whole article.

Those who profess to favor freedom, & yet deprecate agitation, are people who want crops without ploughing the ground; They want rain without thunder & lightning; They want the ocean wihout the roar of its many waters… Power concedes nothing without a demand; It never has & it never will. -- Frederick Douglass

Selected Upcoming Events (See our Online Calendar)
Jan 24-27 Ecological Farming Conference 2001: An Eco-Farming Odyssey, including a Personal Sustainability Workshop by Terry Gips on Jan 25 and an Eco-Sabbath Celebration, Asilomar Conference Center, Pacific Grove, CA
Jan 29 Meeting on Judaism and the Environment, Minneapolis, MN
Feb 2 Celebration of the Sabbath and Jewish New Year of the Trees, St. Paul, MN
Feb 3 Jewish New Year of the Trees and Environmental Study and Eco-Sabbath Service, Minneapolis
Feb 4 Ski to End Hunger, Theodore Wirth Park, Minneapolis, MN
Feb 25-27 Mark & Sharon Bloome Jewish Environmental Leadership Institute 2001 with the Coalition on the Environment and Jewish Life, Washington, DC
Mar 16 -17 Upper Midwest Organic Farming Conference 2001, University of Wisconsin, LaCrosse, WI

If only American politician's would adopt Julia's platform, we'd have leaders we could look up to. -- Alfredo Quarto referring to Julia Butterfly

Planetary Sustainability

Sahara Jumps Mediterranean into Europe
Global warming threatens to create dust belt around the globe.
by Paul Brown in Bonn

The Sahara has crossed the Mediterranean, forcing thousands to migrate as a lethal combination of soil degradation & climate change turns parts of southern Europe into desert.

A major UN conference was told December 19 that up to a third of Europe's soil could eventually be affected.

A fifth of Spanish land is so degraded that it is turning into desert, according to figures released for the first time yesterday, & in Italy tracts of land in the south are now abandoned & technically desert. Portugal, Spain, Italy & Greece are the four EU countries already so badly affected that they have joined the United Nations Convention to Combat Desertification (CCD) which is meeting in Bonn this week.

One expert, Maurizio Sciortino, said that there were many causes of the soil degradation, including changing weather patterns & the rise of global farming, which is making it uneconomic to run smallholdings & is driving people from the land.

"Land that has been carefully cultivated & preserved for 2,000 years, with terracing for soil conservation & careful irrigation to keep up productivity, is being abandoned & lost," he said. "The walls of the terracing break down, the soil is washed away & we are left with bare rock. Once that happens there is no way back.

"The conditions are particularly bad in southern Italy, Spain & Greece. Even southern France is not immune but so far they do not admit it for political reasons."

The problem is not confined to the EU. Bulgaria, Hungary, Moldova, Romania & Russia have all reported signs of desertification. Experts say Moldova in particular is "highly vulnerable" to desertification, with about 60% its farmland degraded.

Beyond the Black Sea, there are belts of fast-degrading land stretching as far as Mongolia. China, for example, has said that land deterioration in its northern provinces is costing its economy £4bn a year. In places such as drought-stricken Sardinia & Sicily, economic conditions are accelerating the problem. "In many places tourism is making things far worse," Mr Sciortino said.

"Water is pumped from below ground, pulling salt water from the sea into the aquifers. Imagine how much water it takes to keep an 18-hole golf course going for the tourists. The trouble is they use the money to buy petrol to drive the desalination plants for more water & that makes global warming worse. In the end it means more deserts. We have to stop this cycle."

This article was published on Wednesday, December 20, 2000 in the Guardian of London. To read it in its entirety, go to www.commondreams.org/headlines/122000-01.htm.

Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave" in Chinese.

Come Ski to End Hunger Feb 4
Come enjoy the great outdoors tubing, sledding, snow-shoeing, and cross-country skiing with wonderful families and people of all ages as we help raise awareness and make a difference for local food shelves and sustainable development projects worldwide. Our annual Ski to End Hunger event will be held Sunday, Feb 4 from 1-3 pm at Theodore Wirth Park in Minneapolis (just north off Wirth Parkway on Highway 55), followed by a 3:15 pm Tropical Meltdown with swimming and Jacuzzi (and other working out) at the Calhoun Beach Club, 2925 Dean Pkwy in Minneapolis (off Lake St.).

All the events are free and we just invite people to raise pledges. Anyone raising $50 or more will receive a beautiful turtleneck or hat. A special prize will be given for whoever raises the most money. Pledge sheets are available from the Alliance office or we can email them to you. And if you can't join us or live elsewhere, you can still Ski to End Hunger and we can send you the information.

We’ll gather at 1 pm in the rustic fireplace room at Minneapolis Park & Recreation’s beautiful Chateau in Theodore Wirth Park, which has rental x-country skis, boots and poles, as well as sleds, tubes and snowshoes. We’ll enjoy hot apple cider and delicious organic snacks from French Meadow Bakery and Café and then head out to the gorgeous groomed trails and hills. At 3:15 pm we’ll relax from all of our activities with a sauna, a jacuzzi & swimming at the Calhoun Beach Club. Contact the Alliance if you’d like more info.

Men, I want you just thinking of one word all season. One word and one word only: Super Bowl. -- Bill Peterson, football coach


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Copyright 2001 Alliance for Sustainability
Information can be copied or shared with proper attribution to the author & MANNA, the newsletter of the Alliance for Sustainability.
This issue edited by: Krista Leraas & Terry Gips

MANNA is the newsletter of the Alliance for Sustainability & is published on a monthly basis with occasional additional editions. The Alliance is a tax-exempt [501(c)(3)] nonprofit organization dedicated to"supporting ecologically sound, economically viable, socially just & humane projects on a personal, organizational & planetary level."

If you or others are interested in becoming members (free or contributing) & receiving
MANNA, please see www.mtn.org/iasa/join.htm or contact Krista Leraas at iasa@mtn.org or 612-331-1099.

Submittals, comments & questions are always welcomed. Please direct them to the Alliance for Sustainability, 1521 University Ave SE, Minneapolis, MN 55414 or iasa@mtn.org.

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